What are funnels in Google Analytics?

One of the most used terms in online marketing and the one that companies work on is the purchase funnel . A purchase funnel, or also called a conversion funnel, is a term used to refer to the steps that a potential customer takes through a website to achieve an objective, which in the best of cases ends in a purchase or conversion.

It is called a funnel because the number of clients that reaches the end point of the process decreases naturally. That is to say, there are many who begin the process, but few Special Data who reach the end of it, with the upper part being wider and the part that establishes the conversions being narrower.Funnel of an online store

The best way to understand what a conversion funnel is and the importance of web analytics in its study for business optimization is through examples.

Imagine that we have a store selling organic products and a customer comes to it through organic traffic with the search for organic products to lose weight . The potential client will arrive at our website through the search engine and will take a tour of it until the process that may or may not end in a purchase is completed. If the same customer performs a specific search for fucus infusion and arrives at our store through an Adwords ad, he will go directly to the place where he wants to go and the possibility of conversion will be greater than in the first case.

Google analytics is a fundamental tool to be able to study the funnel , since it allows us to track the customer's steps: how they reach us, where they start the purchasing process, where they abandon, etc. and in this way we can optimize our page .